CHICAGO, May 18, 2015 — dough, Inc., through its online financial network tastytrade, announced today the launch of a new program on the tastytrade network “Step Up to Options” with Hollywood actress Rachel Fox. With this and several new shows, tastytrade, already the fastest growing online financial network, positions itself as the first choice of the key 18 to 34 year old demographic for investment know-how and engagement.
“Step Up to Options” will follow 18-year-old film and television actress Rachel Fox as she charts her self-directed financial future with new techniques for trading and investing. From picking stocks and asset allocation to enhancing returns with options and developing market awareness, Rachel builds skills that will be valuable her whole life. “Step up to Options” features four chapters broken down into over 20 investment topics that focus on practical financial skills and presented in a fast-paced and easily consumable format.
“We recognize that Millennials need to get more involved with investing, but they're looking for different, non-conflicted resources to help them make smart financial decisions” said Kristi Ross, co-CEO and President of dough, Inc. “As an 18 year old self-taught trader who comes from the entertainment industry and has a wide following on social networks, Rachel brings a uniquely engaging perspective to people just getting started in investing. We’re excited to work with Rachel and had a lot of fun developing a show around her.”
Prior to joining tastytrade, Fox launched an online show and financial blog and has been named a top woman in finance to follow on Twitter, and has been featured on Business Insider, Yahoo! Finance, and Daily Finance. In addition to our series “Step Up to Options,” Fox will share her trading journey and participate in additional programming on tastytrade and dough.com.
“As tastytrade grows, we continue to challenge our viewers – and ourselves – to take new approaches and have fun while doing it,” said Sosnoff. “With the new series with Rachel along with the eight hours of live programming tastytrade does daily, we are engaging viewers of with a variety of perspectives that each person, young or old, novice or veteran, can synthesize into his or her own investment style.”