The Chicago-based companies will maximize growth and streamline the user experience under the new entity

April 16, 2014, Chicago, IL –, the country’s fastest-growing online financial network, and, the investing and financial engagement platform, announced today the two companies will combine under the name dough, Inc.

“The long-term goals of both tastytrade and dough align so closely that growth can be maximized by bringing the two teams together,” said Kristi Ross, CEO of and co-CEO of the new entity, dough, Inc. “Future product and content development, acquisitions, and support for our viewers/users will be more streamlined and comprehensive under the combined company.”

Tom Sosnoff, CEO of and co-CEO of the new entity, describes the benefits, “dough is the perfect technology to deliver the type of financial content tastytrade creates, and has the functionality that makes our unique trading logic easier to implement.  Combining the two companies will make the “see” part of tastytrade and the “do” part on dough seamless from the viewer’s perspective.”

The new dough draws talent from the team that built the groundbreaking thinkorswim platform, including Sosnoff and Ross, Chief Investment Strategist Tom Preston and CTO Linwood Ma, who have all worked together to build innovative financial technology for over a decade.