Bootstrapping In America is tastytrade's spotlight on the best and brightest of the entrepreneurial community in Chicago and beyond. Meet the innovative men and women leading the companies featured in this week's episodes!

George Rafeedie | Tell Your Story

George Rafeedie is the founder of Tell Your Story.  The company is a marketing agency where they develop and share their client's stories so they can be successful and keep their people happy.

Every business from big to small has a great story to tell, but they just don’t know how to develop that story.
— George Rafeedie

Shatabdi Basu | Savoir

Shatabdi Basu is the co-founder and CMO of Savoir. They offer consumers the ability to discover local restaurants that offer healthy dining options on their newly-created mobile app.

The restaurants (600 they work with) are good either from a healthy perspective, and popularity for their foods.
— Shatabdi Basu

Katlin Smith | Simple Mills

Katlin Smith is the founder and CEO of Simple Mills.  They make nutrient rich baking mixes.  All of their products are gluten and dairy free.  Today, her nutrient-rich baking mixes, are in over 700 stores around the country, including Whole Foods.

I cleaned up my diet, I took out the highly processed food, a lot of the sugar...and I realized I had a lot more energy and what a huge difference it made.
— Katlin Smith

Lior Lavy | Artizone

Lior Lavy is the co-founder of Artizone.  The company is the only online site for farm-raised meat, local organic produce, breads and artisanal products delivered to your home within an hour.

People understand when you buy directly from the farmers and the artisans you get a better product.
— Lior Lavy

Jeffrey Eschbach | Page Vault

Jeff Eschbach is the CEO and founder of Page Vault.  Page Vault is a software company for attorneys and other legal professionals that can capture content exactly as it appears online, and then have it automatically stored with just a click.

Most of these guys (legal professionals) are really just trying to get the best evidence for their clients.
— Jeffrey Eschbach

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Tune in to catch a brand new interview on Bootstrapping In America Live Monday - Friday at 9:40am CT on!