Bootstrapping In America is tastytrade's spotlight on the best and brightest of the entrepreneurial community in Chicago and beyond. Meet the innovative men and women leading the companies featured in this week's episodes!

Joe Mullenbach & Craig Shultz | TPad Tablet Project

Joe Mullenbach and Craig Shultz are graduate students at Northwestern's NxR lab.  They specialize in ultrasonic and electro-adhesive haptic displays, having built the TPad Fire, the TPad Tablet, the TPad Watch, and most recently the TPad Phone.

In the future when you talk about touchscreens you’ll be able to feel what you’re touching on the screen.
— Joe Mullenbach

Alan Warms | appoLearning

Alan Warms is the founder of AppoLearning. The company curates thousands of apps, videos and websites for Parents & Teachers to find educational assets worth buying.

The promise of digital courseware is to create personalized learning.
— Alan Warms

Jason Fried | Basecamp (Formerly 37Signals)

Jason Fried is the co-founder of Basecamp, formerly known as 37 Signals.  The company was launched in 1999, and is one of the leading CRM software makers in the country.

When we grew to forty people I became the last to know everything. Every CEO, admitted or not, is the last to know everything. That’s why I built this software.
— Jason Fried

Jeremy Hallet | Quotacy

Jeremy Hallet is the co-founder of Quotacy, an online life insurance agency for the modern, do-it-yourself consumer. Unlike other online insurance agencies – users are not required to share any personal contact information prior to selecting a policy. 

We bring transparency to pricing and quoting term life insurance in the marketplace.
— Jeremy Hallett

Rachel Portell | Taylored Wines

Rachel Portell is the founder of Taylored Wines. The company connects restaurants with high-quality, undiscovered boutique wineries that lack access to large distribution channels. They aim to modernize the wine-buying process with a new technology platform that gives buyers the ability to browse an exclusive collection of boutique wineries.

Our technology allows boutique wineries to get real time data on what’s happening in the market.
— Rachel Portell

What are your favorite episodes of BSA? Who would you like to see on the show? How about you?! Drop us a note in the comments below, send a Tweet to @BootstrappingIA, or send an email to

Tune in to catch a brand new interview on Bootstrapping In America Live Monday - Friday at 9:40am CT on!